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Aurora's Relationship with Gil-lec

In the short time since their inception Aurora have quickly become one of Gil-lec's leading suppliers. Impressed by their excellent product offering and unparalleled customer focus, which helped them establish the enviable reputation as market leader, Gil-lec now consider Aurora as firm business partners.

As a highly proactive and eminently supportive company they are involved in many of our promotional activities. Hosting product demonstrations and factory visits at their state of the art showrooms in Welwyn Garden, Aurora also join us and our customers at many hospitality events including our Twenty First Birthday Celebrations in London 2006.

What Aurora Say About Gil-lec
By Kevin Bell MD Aurora

Gil-lec have been a valued customer of Aurora since the first day our company began trading in 1999. Under the visionary leadership of Reg Gilbert, and with the support of his staff, Gil-Lec represent the type of Wholesaler that we wish to build a strong business relationship with.

Gil-lec's ethos of providing the best possible Customer Service is one that we endorse and wish to support, both financially as well as with our own resource.

The renowned social events, in addition to being extremely enjoyable, provide us with the opportunity to meet the end-user of our products, giving us important feed-back from the ‘coal-face'. Many important product developments and enhancements have come from such occasions.

More formally, we provide Gil-lec staff with extensive product training to ensure that they are fully equipped to deliver the most knowledgeable and up-to-date service to their customers.

When required, we also undertake joint visits to determine the most cost-effective solution to a customer's requirements.

The fact that Gil-lec have recently celebrated 21 years in Electrical Wholesaling is testimony to their important status in our industry. However, the introduction of their e-commerce site also shows they are looking to the future to ensure that they can provide an unequalled level of service to their customers.

It is for such reasons that we view Gil-lec as such an important business partner, for now and the future.

Kevin Bell
Managing Director Aurora Lighting